A deeper dive into Google’s advertising…

I wanted to give Alphabet investors or those interested in learning more about Google’s search and ad business a deeper understanding of how Google Ads work and why it’s a particularly powerful form of advertising. This is a little bit more granular with detail because FinTwit investors already know almost everything about Alphabet from a high level point of view. This is for those interested in the nuts and bolts: the how and why.

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