I wanted to give Alphabet investors or those interested in learning more about Google’s search and ad business a deeper understanding of how Google Ads work and why it’s a particularly powerful form of advertising. This is a little bit more granular with detail because FinTwit investors already know almost everything about Alphabet from a high level point of view. This is for those interested in the nuts and bolts: the how and why.
This was an excellent breakdown.
For the CPC calculation, did you mean to say "by dividing the AdRank (remember, this consists of QS and bid) of the next bidder with your QS plus 1 cent?" This is what the table shows.
Thank you so much for the write-up!
absolutely brilliant.... Thank you so much for this!!