Source Close your eyes and imagine a business that counts more than a quarter of the world’s population as a customer, with most of them spending 1/12th of their day using its products. Imagine also that this product is completely free to these customers and always will be. Also consider that this company requires no real capital to run their business, no real marketing to attract new customers, and has no real competitors. Finally, imagine that this company is in one of the largest industries in the world. What you’re thinking about is Facebook.
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